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Gurgaon, 28 January, 2015: SpiceJet, the airline that made flying more
affordable for more Indians than ever before in 2014, today announced the launch of its
first Super Sale Offer for 2015, with 5,00,000 seats for sale at all inclusive
one way advance booking fares starting as low as Rs. 1,499 all-in. This
offer is open for bookings made from January 28 to January 30, and is for travel
between February 15 and June 30, 2015, and is applicable on all direct flights on
SpiceJet's domestic network. The offer available on first come first served basis, and
seats per flight are limited.
SpiceJet’s latest Super Sale will allow customers to sample its enhanced schedule that
is launching on February 1, with improved metro to metro connectivity, attractive day
return options, enhanced non-metro connections and better timings. The network and
schedule will be further enhanced in the Summer Schedule starting March 29, 2015.
“We are excited to offer our first signature promotion for 2015 to incentivize customers
to try our enhanced schedule and reward early planners with great discounted fares.
Such Super Sale offers are meant to sell in advance at attractive prices, seats that
would otherwise be expected to go empty, thereby improving revenues. With this offer,
customers who have not planned to travel due to high last minutes fares can now plan in
advance and enjoy super low fares to meet their travel needs”, said Mr.
Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd. “Such offers
have made a trip by air even more affordable than train or bus travel for those willing
to book early to grab these offers”, he added.
“We want to thank our customers and partners for their patience and support as we
continue on our re-structuring path. The return of our Super Sale in 2015 at the onset
of low season is a continued vote of confidence in the fact that such sales and
promotions, if done right, are a win-win-win for customers, airlines, and the travel
ecosystem at large”, said Sanjiv Kapoor, Chief Operating Office, SpiceJet Ltd. “These
carefully designed sales helped increase our unit revenues in 2014 relative to previous
years, and helped drive significant passenger and market growth in the Indian market”,
he added. “Such promotions are an integral part of the LCC pricing model. Unlike a bar
of soap that can be put back on the shelf and sold later, an airline seat is the
ultimate perishable commodity. Once the aircraft takes off, that empty seat’s revenue
is lost forever. And it is always better to sell such seats in advance to those willing
to plan and book early in exchange for lower fares, rather than discount them at the
last minute when passengers tend to be the least price sensitive”, Mr Kapoor concluded.
Bookings under this sale can be made on www.spicejet.com,
online travel portals and through travel agents. Tickets charged under this offer are
non refundable and non changeable (taxes and fees are refundable). Since there is
limited inventory under the Offer, it will be available on first-come-first-served
basis and is not applicable on group bookings.
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