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Gurgaon, 20 August, 2014: SpiceJet Ltd achieved 79.4% load factor in
July and increased domestic market share to 21%, as per just-released DGCA traffic data
covering the month of July 2014. Last year, SpiceJet’s load factor for July was 67.9%.
SpiceJet is now the clear #2 airline in India in terms of domestic passenger share,
with load factor almost 10 percentage points ahead of the next highest loads carrier.
Further details are in the tables below.
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“Our increase in loads and share is the result of our new network, improved branding and
product, and most importantly, our dynamic pricing and revenue management approach
where we believe flying empty seats, which is the ultimate perishable commodity, is a
waste especially for budget airlines, " said Mr Sanjiv Kapoor, Chief Operating Officer
(COO), SpiceJet Ltd. “The entire SpiceJet family has put all their hearts into making
SpiceJet grow in loads and share, flying fuller planes than ever before, demolishing
the notion that you cannot fly full planes in lean season. This achievement is all the
more remarkable since we have cut capacity this year, as part of our network
rationalization”, he added. “Further, as our Q1 operating results demonstrated, our
increase in loads this year has not been at the expense of yields. We are doing what is
best for the airline, and it is a happy win-win-win that it is also best for customers
(especially those willing to book early), and for the travel industry and economy at
large due to the significant economic multiplier effect that accompanies air travel”,
Kapoor concluded.
SpiceJet has also recently announced a slew of new products, including SpiceFlex which
offers traveler greater flexibility and various perks to go along with their booking,
an all-new SpiceMAX that offers for a modest premium, significantly more legroom and
more personal space in the first five rows of our Boeing aircraft , and its new
in-flight meal service produce and online meal booking options, offering the best
in-flight booking and dining experience in India today, featuring a greater than before
choice of real hot meals as well as many other food and beverage options. Customer
feedback indicates that these changes have been welcomed by customers, who are noticing
the gradual emergence of an all-new SpiceJet.
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SpiceJet is India’s second largest airline by domestic passenger share. The airline
operates more than 340 daily flights to 47 destinations, including 40 Indian and 7
international cities.
SpiceJet connects its network using next generation fleet of 32 Boeing 737-800 and 6
Boeing 737-900ER aircrafts, along with 15 Bombardier Q-400 aircraft that are focused on
Tier II and Tier III cities.
With confidence gained from being one of the top airlines in India in terms of on-time
performance, SpiceJet recently launched its “On Time Guarantee” (OTG) program that
assures passengers that if a flight is delayed for any reason that are within the
control of the airline, then flyers will be automatically compensated with discount
vouchers for their next travel.
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