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Gurgaon, 06 June, 2015: SpiceJet, the country’s #2 and most innovative
low fare airline that is celebrating its 10th anniversary this year, today unveiled its
new brand look and slogan as part of the celebrations. This new look and slogan will
feature in its new advertising and marketing campaigns.
With the new campaigns, the airline puts its core DNA out front and centre more than
ever before: SpiceJet is different. It is Red. Hot. Spicy. This is the
new brand slogan.
The airline today also unveiled its new, easy-to-use SpiceJet Mobile App that will be
available for download onto Android and Apple iOS smartphones. The SpiceJet Mobile App
allows customers to book tickets, get real-time flight status, manage their bookings
(change, cancel, refund), add optional products such as meals, SpiceMAX, and advance
seat selection, and access exclusive offers and privileges, all from a simple
user-friendly interface, so simple that the origin of journey helpfully gets
auto-filled thanks to in-built geo-tagging.
The new-look logo reflects today’s mobile-based world through a 3-D “app icon” brand
icon that modernizes the long standing SpiceJet “digital dots” logo and integrates it
with the mobile app icon look. The red swatch on the layouts projects the bold and
spicy avatar of the brand, and the models used in the new campaign remain SpiceJet’s
own crew and staff, who indelibly link the new image and brand to the airline it stands
for.
"At SpiceJet, we have always been different; we have always stood for making flying
“unboring”, about bringing back the zing to flying, making it something one can enjoy,
look forward to. That was the DNA SpiceJet was born with, and what stays with it
today.” said Mr. Ajay Singh, Chairman and Managing Director, SpiceJet Ltd.
“Whether it is our hot meals, our celebrations, our soft rock in-flight music and
ambience that help you forget the blues, or our lovely, professional, and colourful
crew who are not afraid to let their hair down and have some fun whether in the air or
on the ground, SpiceJet has always been the airline with a difference, the airline that
cares about the style, the thrill, warmth, the magnificence of flying," said Mr
Sanjiv Kapoor, Chief Operating Officer, SpiceJet. “The new mobile app for
Android and Apples iOS is also a welcome step forward as we recognize that consumers
today depend on their mobile phones for much of their travel planning and management
needs, and through this app we not only offer our customers increased flexibility and
options, we expect to witness a meaningful jump in our bookings as well”, Mr
Kapoor added.
SpiceJet revealed the new brand look and mobile app as part of its ongoing 10th
anniversary celebrations, for which it performed a unique musical “Flight”
for its staff and a select audience. This was the first of its kind performance of any
airline in India, and featured SpiceJet’s own crew along with professional artists and
a completely original musical score. The theme of the musical was a celebration of the
10 things that make SpiceJet special, from its network covering both larger and smaller
cities to hot meals to SpiceMAX to its festive celebrations to its weekend uniforms,
and of course its game-changing pricing and demand stimulation that has driven
tremendous market growth in India while helping the industry reduce wastage of seats.
The musical counted down to the unveiling of the new brand look and new mobile app.
“The musical “Flight” is a delightful celebration of three things: It celebrates our
10th anniversary and what makes us special; it celebrates our return to profitability
surpassing all expectations and surprising industry pundits; and most of all it
celebrates our 4,000 employees who dedication, spirit and belief made it all possible.”
said Mr. Ajay Singh. “SpiceJet is on a highly visible upswing again,
and we are delighted to celebrate it with our staff, well-wishers, partners, and other
important stakeholders”, he concluded.
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