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Gurgaon, 6th Feb, 2015: SpiceJet, the airline that made flying more
affordable for more Indians than ever before in 2014, today announced that it has
witnessed huge success for its dedicated Small and Medium Enterprises (SME) Travel
Management tool ‘SME traveller’. Over 5000 SMEs have already registered
themselves on SME Traveller link on the SpiceJet website. The registered SME’s have
booked and traveled over 2700 business trips on SpiceJet.
SpiceJet had introduced the simple self-booking innovative tool 'SME Traveller',
exclusively for the SMEs late last year. This product has been especially designed to
address the needs of business travellers from the micro, small and medium enterprises
(MSME) sector. SpiceJet was the first airline in India to introduce a dedicated and
seamless travel management platform for SME business travellers, offering flexibility
and opportunity to save on every booking.
Spice Points, a new product from SpiceJet, enables the SME Traveller obtain further
discounts on their future travel. Each completed travel accumulates Spice Points, which
are then reflected against future booking searches as well as in the traveller’s
profile. These Spice Points are as good as cash and can be redeemed by the SME
traveller against subsequent booking(s).
“It is overwhelming to see SME traveller doing well in the market. Our customers are
finding this tool quite convenient and hence acting as a catalyst to this demand. These
numbers speak of a good start and we aim to take this to the next level. Our decision
to reach out to customers who contribute to 8% of the country’s GDP (source: CII) and
also credited in contributing to 36% of the total value of exports from the Country,
has been a sound business case for us. This sector has recorded a constant year on year
growth of over 10% thereby making this sector the backbone of Country’s economy.,”
said Mr. Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd.
“According to our statistics while south has contributed the most we see other regions
too actively registering for this tool. We see a huge demand coming from east in the
near future. ”, he added.
SMEs can benefit from the attractive fares (up to 10 percent discount), “Spice Points”
upon each completed travel, simplified booking process and detailed travel and savings
reports. SpiceJet’s new SME product allows qualifying firms to manage their cost,
schedule and overall travel requirements dynamically and proactively. This product
enables individual business travellers of the registered SMEs to manage their travel
needs on their own, while providing complete visibility and transparency to the SME
business and travel managers.
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